“WE ARE SO USED TO THE WORLD WE LIVE IN THAT WE FORGET THAT IT COULD BE COMPLETELY DIFFERENT. WE JUST DECIDED TO SHOW A DIFFERENT WORLD THROUGH THE ART OF FASHION. A BETTER WORLD WHERE THE ARTISTS WILL BE ABLE TO SIT DOWN TOGETHER AT THE TABLE OF BROTHERHOOD. EVERY HUMAN IS AN ARTIST, ART IS SIMPLY THE EXPRESSION OF THE SOUL” – Emeric “Rico” Tchatchoua.
I don’t know if you understand how important this sentence is. And I honestly think (without being rude or disrespectful) that only a few people can take their mind to this level and envision this kind of world. Emeric “Rico” Tchatchoua and Raymond “Samuray” Cheung respectively from Paris, FRANCE and Hong Kong, CHINA graduated from ESMM and Lasalle Fashion School, Montreal in 2013. After a trip around Europe in 2012, the two designers decided to introduce their approach and passion for fashion and art to the world through the luxury ready to wear label 3.PARADIS by deconstructing traditional ideas and reinventing conventions in menswear with no boundaries, no rules, no conventions. Short: I am super glad that these two are able to express themselves through their fashion label. And as you can see the F/W14 collection turned out to be dope as fuck:
The two designers believe that we are on the brink of a cultural revolution, which will bring about this change. Their avant-garde design and minimalism with a subtle touch of madness will mark a turning point in the evolution of menswear. I am and want and appeal to everybody to be a part of this revolution!
Pictures via 3.Paradis
Photographer: Antoine La Rochelle, Models: Adonis Bosso