Back at home and today I don’t feel like doing anything,
I just wanna lay in my bed,
Don’t feel like picking up my phone, so leave a message at the tone
‘Cause today I swear I’m not doing anything…
That’s how lazy I am. No plans. No deadlines. No nothing. And actually I just need vaca from vaca. If I could put my current mood into a fashion collection I would def pic Lazy Oaf’s new AW14 collection.
Lazy Oaf is a London based fashion label designing bright bold clothing and accessories for men and women. Founded by designer Gemma Shiel in 2001, the brand started as a small run of men’s T-shirts hand-screen printed in Gemma’s dads garage and sold on a market stall in Spitalfields. 11 years on and their designs can now be found on their own website, in their independent Soho boutique in London and in over 250 stores worldwide. What started as a small T-shirt collection has now evolved into a complete product range with knitwear, outerwear, shoes and stationery recently added to the ever-expanding Lazy Oaf line.
Lazy Oaf collections are notoriously colourful, cartoon-focussed and always with an element of weirdness. Their design philosophy is not trend driven but focused on their unique directional vision referencing street wear and youth nostalgia.
All that pizza, the laid back attitude and that comfy fashion is just what I feel like right now. Plus I have a couple of Lazy Oaf pieces at home and I have to say the quality is really good. So peep the their Autumn 14 lookbook right here, right now:
Pictures via Lazy Oaf
Photography: Harriet Turney Photography, Styling: Seetal Solanki