This Is Not Clothing Collection III

Museums are actually one of my most favorite places. It’s super quiet and relaxed and you get inspired by all the art around you. And sometimes I just like to sit there and watch people. I know I am so weird. However taking that museum aspect and transforming it into a whole collection is basically (actually this is just a super simple way to explain it) what This Is Not Clothing did for Collection III

This Is Not Clothing is a luxury brand and consumerist art movement. Artist Jam Sutton celebrates and reinvents masterful artworks, juxtaposing contemporary culture and fine art.  The clothing is considered a wearable canvas, featuring original bespoke artwork prints onto ethical fair trade cotton.

Collection III takes inspiration from classical sculpture and modern protest. The collection features a series of digital sculptures created by Jam Sutton using 3d scanning techniques of real-life models. (Digital sculpture models: Jack Beran, Emelie Stenman & Joel Hicks. 3D scanning technology provided by Ten24. 3D data refinement by Ten24, additional modelling by Ben Douglas.) “It’s a way for me to exhibit my artwork in a way that’s different to a gallery or museum setting“, says Jam Sutton.
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Pictures via This Is Not Clothing
Lookbook styling by Andrew Davis. Styling assistant Sam Carder. Lookbook models: Tommy Lee @ Models 1 – George Mowlan @ Models 1 | Grooming: Emilie Yong

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