Museums are actually one of my most favorite places. It’s super quiet and relaxed and you get inspired by all the art around you. And sometimes I just like to sit there and watch people. I know I am so weird. However taking that museum aspect and transforming it into a whole collection is basically (actually this is just a super simple way to explain it) what This Is Not Clothing did for Collection III
This Is Not Clothing is a luxury brand and consumerist art movement. Artist Jam Sutton celebrates and reinvents masterful artworks, juxtaposing contemporary culture and fine art. The clothing is considered a wearable canvas, featuring original bespoke artwork prints onto ethical fair trade cotton.
Collection III takes inspiration from classical sculpture and modern protest. The collection features a series of digital sculptures created by Jam Sutton using 3d scanning techniques of real-life models. (Digital sculpture models: Jack Beran, Emelie Stenman & Joel Hicks. 3D scanning technology provided by Ten24. 3D data refinement by Ten24, additional modelling by Ben Douglas.) “It’s a way for me to exhibit my artwork in a way that’s different to a gallery or museum setting“, says Jam Sutton.
Pictures via This Is Not Clothing
Lookbook styling by Andrew Davis. Styling assistant Sam Carder. Lookbook models: Tommy Lee @ Models 1 – George Mowlan @ Models 1 | Grooming: Emilie Yong