I am losing my motherfreaking mind!
This new AMBUSH campaign right here is the best, THE BEST jewelry and watches campaign I have seen in a long, looong, loooong time. When I saw the pictures, this Rihanna phrase came to my mind: “How can you be so hood, but you so fucking pop? How could you be so fun and sound like you are selling rocks!” And please don’t ask me why. It was just the immediate soundtrack my mind gave your collection.
Maybe because AMBUSH “NU ORDER” collection is a pure, stark and modern take on an old school classics with medieval twist. This could be the revival to Michael Jackson’s Remember The Time video, giving it like a modern Egyptian twist. Ugh… That would be so dope. Anyway…the motto for this collection is: shine harder than the street lights in your very own way. And this is shining brighter than any diamond you have ever seen. The brand with their Tokyo-based designers Verbal and Yoon is known for introducing bold designs, which are inspired by the phrase “Anything goes”. And actually not only anything but A WHOLE LOT goes with this collection:
Shop that shit right now! Right here! Immediately!
Pictures via Ambush
Creative direction: AMBUSH® – Stylist: Anna Trevelyan – Photographer: Kevin Amato – Model: Kiko Mizuhara, Anthony – Hair : Tony Kelly – Make up: Michael Anthony – Nail: Naomi Yasuda