Press day, press days, what u gonna do? What u gonna do when they are inviting you?
(Sorry, I am having a Inner Circle moment right now, better known as Bad Boys soundtrack.)
Here is the answer: You better get your ass up, get ready and take a look at new collections, meet new people and have a good time. And that’s exactly what I did yesterday. Corresponding to the introduction of Spring/Summer 2014 even the sun came out again. And for this period of time this is actually a sensation for Hamburg, trust me, I know what I’m talking about. Anyways…Press Factory invited me to check out a couple of brands and here we go.
When I found out about the concept of Selve I had to think about ex-girlfriends, dates and a couple of friends which I went shopping with. (Guys never ever go shopping with girls! Like never!) Here is the scenery: So you are in a shoe store and your girl is checking every single shoe, complaining about every f**king detail, basically saying she wants this shoe, but with this and that and blah blah blah. And in the end she creates a whole new shoe in her mind. And you are standing there just thinking: WTF is wrong with you?
If you are the same kind of girl then Selve is the perfect thing for you. With Selve you can create your individual tailor-made shoe, which is not only unique, but it’s YOUR shoe, like nobody else can wear it because it’s adjusted to your feet and you can decide on every little detail from the material, to the heel, like on e.v.e.r.y.t.h.i.n.g. Check out these examples:
And as you can see it’s not only thing for females, so guys it’s your change to create your on shoe, too. Be creative!
C’est Tout is a Berlin/Germany based label by Katja Will (a former MTV host), who is bringing Parisian chic back to the land of the Germans a.k.a Germany. This brand, which is settled in the premium women’s wear segment, is all about dresses: very chic and feminine dresses. Very simple but still impressive. Very wearable and comfortable. (I clearly can’t judge on the comfort, but that’s what they said to me and they material feels like it.) On their homepage they are explaining:
“In French, C’est tout means: That’s it. All a woman needs to look good is the right dress – c’est tout!”
Liebig is all about the perfect feel-good dress for a urban woman and her needs. Very elegant and classy with an effortless look. And the fabrics were so soft and they really felt like spring: silk with a fraction of elastane. The colors are bright and very playfull. Peep this:
Mongrels in Common
And last, but not least: Mongrels in Common. This brand designed by Livia Ximénez-Carrillo and Christine Pluess had the most amazing pieces. I am honestly going to steal this sentence on their homepage: “They constantly aim for break of style by combining masculine and feminine elements, coupling avant-garde design with a casual, classical style, and by arranging subdued with flamboyant colours.”
And this is nothing but true. And when I found out that a couple of pieces of the SS14 collection were made with neoprene, I was just smitten for it. Neoprene is like my must-have fabric, because it’s so not typical. Roger this one right here:
So thank you Press Factory and all the represented brands for making this another dope day of my life as blogger!