behance |

The sun couldn’t last longer than two days. It was hot that ice cream in every shape and flavor became your principal food, because everything else would just not make any sense. Well, but like I said it just lasted for two short days! However, I found a story from the vault that makes me reminisce:

Back in SS13 there was a collaboration in progress with a high fashion department store in the U.A.E., inspired by the most iconic S/S 13 fashion collections and the summer popsicle fad.

After choosing popsicle shapes and colours that resemble the collections closely, the fraphic designer Lara Atkinson transformed what she saw into matching flavours to accessorise the fashion pack of Dubai throughout the hot summer months. These popsicles were then available at various pop-up shops and popsicle vans parked in popular spots. How dope is this?! This should be made for every S/S season!